Who's Cooking Up Fast Food?
EDD KALEHOFF is a renowned keyboard player and composer/arranger of more than 1000 pieces of music, predominantly for network television. His credits include themes for ABC Sports' Monday Night Football, ABC Evening News and Nightline, Good Morning America, the original Price Is Right and The New Price Is Right, to name a few. Edd's score for Fast Food covers a broad array of musical genres reflecting Fast Food's diverse cast of characters and our multi-ethnic culture: Hip-hop; Latin; Gospel; R&B; Jazz; Pop; Country; Traditional Broadway; even German oom-pah-pah! Edd has been working on Fast Food for the better part of three years and we'll be posting hors d' oeuvres from the score -- simple demo tracks with minimal arrangements -- to give you a taste of what lies ahead. VICTOR SONDER is responsible for the Fast Food book and song lyrics. An award-winning writer, advertising Creative Director and Commercial Director, Victor was inspired to write Fast Food after a late-night phone call from Edd Kalehoff, his long-time friend and commercial music collaborator. It seems Edd's wife, Andrea McArdle of "Annie" fame, was searching for a Broadway musical and increasingly frustrated with the lack of substantive material. Edd mentioned a concept Victor had discussed years earlier, while handling creative work for Wendy's Old Fashioned Hamburgers. Though Andrea heard little more than the title-- "Fast Food" -- she was immediately enthusiastic. And though Victor had little more than a title, he enthusiastically agreed to write the book. Four years later the project is nearing fruition, along with the end of Andrea McArdle's search for an original, new Broadway vehicle. She will be starring as Rose McDonald, the mother of teen-age lead Rosa McDonald, when the musical is launched.
A dated approach for a new account.
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